Salon De Agave

Web Site Redesign

Conversion-Focused Web Redesign

About

Salon de Agave is an intimate tasting room located in Mexico City that works with local agave farmers. I worked with the owners to create a site that helped to convert users from browsers to booking.

Role:
Lead Web Designer
Tools:
Figma
Framer
Calendly

Live Site

Salon De Agave

Web Redesign

About

Salon de Agave is an intimate tasting room located in Mexico City that works with local agave farmers. I designed and built a new site with a focus on conversion.

Role:
Lead Web Designer
Tools:
Figma
Framer
Calendly

Live Site

The Misson

After an initial consultation meeting I identified that the Owner Meg's wanted a revamped website. Their old website done with WordPress felt outdated and the booking process was tucked away and hindered converions.

Old Desktop Layout
Old Mobile Layout

First Drafts

I tried to come up with a variety of visual directions we could possibly take the new site. Ranging from editorial layouts to faux postcards. However the main focus was including promenint CTA's on the page linking directly to booking.

Dithering and Ink Bleed
DM Sans
Typesetting
Typography No No's

First Drafts

I tried to come up with a variety of visual directions we could possibly take the new site. Ranging from editorial layouts to faux postcards. However the main focus was including promenint CTA's on the page linking directly to booking.

Dithering and Ink Bleed