Salon De Agave

Web Site Redesign

Conversion-Focused Web Redesign

About

Salon de Agave is an intimate tasting room located in Mexico City that works with local agave farmers. I worked with the owners to create a site that helped to convert users from browsers to booking.

Role:
Lead Web Designer
Tools:
Figma
Framer
Calendly

Live Site

Salon De Agave

Web Redesign

About

Salon de Agave is an intimate tasting room located in Mexico City that works with local agave farmers. I designed and built a new site with a focus on conversion.

Role:
Lead Web Designer
Tools:
Figma
Framer
Calendly

Live Site

The Misson

After an initial consultation meeting I identified that the Owner Meg's wanted a revamped website. Their old website done with WordPress felt outdated and the booking process was tucked away and hindered converions.

Old Desktop Layout
Old Mobile Layout

First Drafts

I tried to come up with a variety of visual directions we could possibly take the new site. Ranging from editorial layouts to faux postcards. However the main focus was including promenint CTA's on the page linking directly to booking.

First Drafts

I tried to come up with a variety of visual directions we could possibly take the new site. Ranging from editorial layouts to faux postcards. However the main focus was including promenint CTA's on the page linking directly to booking.

Dithering and Ink Bleed
DM Sans
Editorial with Grain
Typesetting
Postcards
Typography No No's
Using the logo

Final Version

Finally we decided to move forward with the editorial style layout. We viewed the tasting room not as a bar, but as a gallery for local farmers. I presented an editorial direction inspired by contemporary museum archives to highlight the craftsmanship of the agave producers. Featuring un edited pictures of both the space, owner and her trips to visit the agave Farms, and still a main focus on the CTA's visible at all times.

Dithering and Ink Bleed
Final On Laptop
Dithering and Ink Bleed
Final Desktop