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DraftKings

Led redesign of corporate pages to improve usability and support a modernized codebase.

  • Created landing pages and in-app graphics for marketing campaigns across multiple verticals.

  • Collaborated with marketing and design teams to align creative with ongoing brand evolution.

Led redesign of corporate pages to improve usability and support a modernized codebase.

  • Created landing pages and in-app graphics for marketing campaigns across multiple verticals.

  • Collaborated with marketing and design teams to align creative with ongoing brand evolution.

Role: UX/UI Design

Tools: Figma, Adobe

Corporate Site Modernization at DraftKings

Site Modernization

One of the main projects I worked on while at DraftKings was redesigning key corporate pages. These pages included the Home, About and Accessibility pages. The goal was to get the pages to align with new front end architecture and make sure pages were evergreen. The pages were originally built on a depreciated code base, so I transitioned them to our current system using reusable components already in use from engineering.

Key Accessibility Issues:

  • Low contrast in some text

  • Text over images

  • Different colored CTA’s

Creative Marketing Assets



This collection showcases some of the 70+ promotions I worked on at DraftKings. For each promotion, I created an array of assets in a consistent style, including 10 different size variations and a matching landing page.

Creative Marketing Assets



This collection showcases some of the 70+ promotions I worked on at DraftKings. For each promotion, I created an array of assets in a consistent style, including 10 different size variations and a matching landing page.

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Zac Salas

Zac Salas

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Work

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